EVIL GENIUS ART & MUSIC EXHIBITION

Content Overview

Overview: The Evil Genius was an end-to-end project management initiative centered on delivering a complex, multi-sensory art and music exhibition. The project involved overseeing the full curatorial process, from artist selection to gallery setup and event production, ensuring a cohesive and immersive experience. Alongside this, the production of key physical assets such as vinyl and an artbook was managed, supported by a coordinated marketing and PR strategy to amplify reach. The result was a seamless integration of fine art and music, creating a culturally resonant moment that translated effectively across both physical and digital platforms. Role: Curation, Production, Communications, and Physical Asset Management The Context: The challenge was to deliver a seamless experience across multiple creative layers without losing coherence. The project demanded both creative sensitivity and operational precision. The Strategy: The exhibition was approached as a cultural moment rather than a standard event. The goal was to combine: - Art curation - Music programming - Physical collectibles - Strong visual storytelling - Public-facing communications The Execution: - Artist selection across 13 African countries - Gallery partnership across 3 markets - London, Accra & Lagos - Event production Merchandise and Communications Managed: - Vinyl production - Artbook production - Full marketing and PR rollout Outcome: The project delivered a seamless fusion of fine art and music, creating a strong physical and digital cultural moment with premium audience value. Key Results: - Artists curated - Physical assets produced - Audience reach / attendance - Press andmedia placements: GRAMMY.com, RollingStone, The Washington Post, CNN, Notion, THISDAYLIVE , NYTimes, The Sun Nigeria , Artnet.com Mr Eazi’s 'Evil Genius' Art Exhibition Berths In Lagos