CONTENTS
Case Studies
Venue Strategy, Guest Experience, and Cultural Programming
Mwami Co. Pop-up Store (Lagos)
Overview: The Mwami Co. Pop-up Store in Lagos was a strategic retail entry designed to position the fashion brand within the Nigerian luxury market. The project involved securing and managing an exclusive showcase at Temple Muse, establishing the brand within a highly curated retail environment. Beyond the physical space, the experience was elevated through integrated programming, including a live musical performance tailored to a select audience of VIPs and tastemakers. The result was a high-visibility activation that seamlessly merged fashion and culture, reinforcing Mwami’s presence and relevance within the regional luxury landscape. Category: Retail Strategy, Market Entry, and Experiential Brand Activation Role: Venue Strategy, Guest Experience, and Cultural Programming The Context: The brand required more than a retail space. It needed a high-status environment that would introduce it to the right audience and create immediate market credibility. The Strategy: The activation was designed to combine: - Luxury retail positioning - Cultural relevance - Experience-led engagement - Direct access to tastemakers and VIP guests Outcome: The pop-up created a high-visibility fusion of fashion and entertainment, strengthening Mwami Co.’s presence in Lagos and introducing the brand to the right audience in a premium setting. Key Results: - Invite-only guests attended - Retail pieces showcased - VIP/tastemaker contacts reached - Drove follow-up sales or enquiries
End-to-End Project Management, Cultural Production, and Event Strategy
EVIL GENIUS ART & MUSIC EXHIBITION
Overview: The Evil Genius was an end-to-end project management initiative centered on delivering a complex, multi-sensory art and music exhibition. The project involved overseeing the full curatorial process, from artist selection to gallery setup and event production, ensuring a cohesive and immersive experience. Alongside this, the production of key physical assets such as vinyl and an artbook was managed, supported by a coordinated marketing and PR strategy to amplify reach. The result was a seamless integration of fine art and music, creating a culturally resonant moment that translated effectively across both physical and digital platforms. Role: Curation, Production, Communications, and Physical Asset Management The Context: The challenge was to deliver a seamless experience across multiple creative layers without losing coherence. The project demanded both creative sensitivity and operational precision. The Strategy: The exhibition was approached as a cultural moment rather than a standard event. The goal was to combine: - Art curation - Music programming - Physical collectibles - Strong visual storytelling - Public-facing communications The Execution: - Artist selection across 13 African countries - Gallery partnership across 3 markets - London, Accra & Lagos - Event production Merchandise and Communications Managed: - Vinyl production - Artbook production - Full marketing and PR rollout Outcome: The project delivered a seamless fusion of fine art and music, creating a strong physical and digital cultural moment with premium audience value. Key Results: - Artists curated - Physical assets produced - Audience reach / attendance - Press andmedia placements: GRAMMY.com, RollingStone, The Washington Post, CNN, Notion, THISDAYLIVE , NYTimes, The Sun Nigeria , Artnet.com Mr Eazi’s 'Evil Genius' Art Exhibition Berths In Lagos
Regional Tour Management and Strategic Advisory
Gingerboy: Regional Tour
Overview: The project combined targeted booking strategy with ongoing advisory support, securing performances at major festivals, while refining the artist’s brand positioning through project-based consulting. The result has been a steady growth in visibility and relevance, strengthening the artist’s footprint across important cultural and music hubs in the region. Role: Booking Strategy, Market Expansion, and Positioning Support The Context: Gingerboy is a rising DJ whose growth required a more intentional regional strategy. The objective was to expand footprint across key West African music hubs while sharpening the artist’s positioning for long-term market relevance The artist already had momentum, but the task was to convert that momentum into repeatable regional visibility. That meant identifying the right festivals, the right cities, and the right kind of audience exposure. The Strategy: The project was structured around: - Regional market entry - Festival and performance placement - Advisory support for brand refinement - Growth across West African cultural hubs The Execution: Secured and managed performances at major African festivals, including: - Eya Festival 2024, Cotonou - Detty Rave 2025, Accra Advisory: Provided ongoing project-based consulting to refine: Brand positioning Audience targeting Market strategy Outcome: The project expanded Gingerboy’s footprint across key West African music hubs and created a stronger base for future bookings, festival visibility, and regional brand recognition. Key Results: festival bookings secured countries activated market hubs reached advisory cycles completed
Artist Positioning, PR Rollout, and Strategic Support Territories: UK, Nigeria, Ivory Coast
Introducing WordsOfAzia: PR TOUR
Overview: The project focused on building visibility while maintaining the integrity of WordsOfAzia's sound, combining targeted media placements with cross-market exposure across Ivory Coast and Nigeria. Alongside this, strategic support was provided through key industry opportunities and release partnerships, ensuring alignment between creative output and audience reach. The result was a considered expansion of her presence, effectively bridging the space between niche sonic expression and mainstream cultural visibility. Role: PR, Media Strategy, and Project Support The Context The challenge was not simply to secure coverage, but to start to position the artist in a way that made her work legible to both specialist and mainstream audiences. The project required a careful balance between cultural credibility and media accessibility. The Strategy: - The rollout was built around three priorities: - Establish a strong editorial identity for the artist. - Place the artist in the right press ecosystems across multiple territories. - Support wider strategic visibility through industry access and performance opportunities. The Execution (PR and Media): - Secured high-tier placements across key platforms, including: Songlines UK, WPGM Commentary, MusicInAfrica, The Africa Daily Post, Pulse Nigeria, and Notjustok - Broadcast Rollout: Managed a multi-territory TV and radio tour across Ivory Coast and Nigeria, including appearances on: TVC and Smooth FM Strategic Support: - Facilitated attendance at the UnitedMasters x Spotify Camp - Served as the support partner for the Modern Wihegou EP and singles release. Outcome: - The project successfully positioned wordsofAzia as more than a niche act. - It created a credible bridge between experimental sonic artistry and mainstream cultural press, while building a stronger foundation for future editorial, industry, and audience growth. Key Results: - Editorial placements and cover of FreshFindsAfrica - Broadcast appearances - Territories activated - Strategic industry touchpoints
Talent Management, Brand Partnerships, and Commercial Growth
Freddie's Kitchen (FDK)
Overview: A commercial scaling and brand alignment project focused on positioning a high-end culinary talent within the global lifestyle space. The approach combined strategic partnership development with end-to-end management, securing collaborations with leading brands while overseeing contract negotiations, and post-event delivery. Through this structured and hands-on execution, the project successfully positioned Freddy Kitchen as a premium collaborator, aligning his work with tier-1 brands and elevating his presence within the broader cultural and commercial landscape. Role: Management, Deal Structuring, and Partnership Execution The Context: Freddy Kitchen is positioned as a high-end culinary talent with strong brand potential in the premium lifestyle space. The goal of this project was to formalize that positioning and convert it into commercial opportunity through selective partnerships, booking management, and end-to-end delivery. The central challenge was to scale the talent without diluting the brand. The work required a premium, carefully curated approach that would attract tier-1 brands while protecting the quality of the talent’s public image. The Strategy: The approach focused on - Premium brand alignment - Strong commercial packaging - Clear management systems for bookings and delivery - Long-term positioning as a luxury collaborator rather than a one-off service provider The Execution (Brand Partnerships): Negotiated and executed collaborations with major global brands, including Nike Jordan Management: Handled the full cycle of Bookings, Contract negotiations, Residencies and Post-event delivery Outcome: Freddy's Kitchen was positioned as a premium collaborator for tier-1 lifestyle brands, with a stronger commercial identity and a more structured path to recurring opportunity. Key Results: - Major brand collaborations - Bookings/residencies managed - Premium partnership activations - Commercial touchpoints completed